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Sunday, 21 August 2011

Kardashians To Profit From Kim's Wedding


We wouldn't expect the Kardashians to let an event as momentous as Kim's wedding go by without monetizing every single aspect along the way.
And according to the Hollywood Reporter, Kris Jenner orchestrated a series of eye-popping deals related to the nuptials. As such, not only will the Kardashian Clan not be spending any money on the wedding, they'll be raking in heaps.
-- Exclusive pictures. Rights for photos from the wedding apparently sold for $1.5 million to People (which also ran the enagagment photos). We should get our first look at the images Tuesday or Wednesday of this week.

-- Television ads. E! is expected to take in close to $13 million in ad revenue for the wedding special, some of which is sure to find its way into the Kardashian pocketbook.
-- Free stuff. All sorts of companies are willing to provide services for the wedding simply to get their brand some press. Designer Lehr & Black made Kim's invitations, costing them at least $10,000. Kim received $50,000 from Tao to host her bachelorette party there. Hansen's Cakes is gifting them their wedding cake (their cakes typically sell for about $6,000). And, of course, there's the dress: Vera Wang is creating a $20,000+ gown for Kim.
Meanwhile, Kim celebrated with groom-to-be Kris Humphries and about 80 others Thursday night for a three-hour rehearsal dinner, where -- knowing Kris Jenner as we do -- the tab was no doubt picked up by some brand looking for some of that Kardashian buzz.
Source: Yahoo 

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