Banned ad 'inappropriate'

AN AD for men's clothes that shows a teenage girl with the word slave barcoded on her bare shoulder and her wide open mouth stuffed with a disc showing the Union Jack, has been banned because it presents her as a sexual object. Following several complaints about the ad for menswear retailer Roger David, the Advertising Standards Bureau asked for it to be withdrawn , saying it ''inappropriately depicted a young girl in a sexualised manner''.
The ASB said the ad suggested the girl was being held against her will, that the object filling her mouth evoked a sense of her being ''gagged'' and that she looked as though she was under 18.
But Roger David defended the ad, telling the ASB that the woman was 18 when the photo was taken and that she ''is a student of history, Spanish and English and is also a model in the United Kingdom".

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Roger David's banned ad campaign 'New Love Club'.

Roger David also said the woman was fully clothed and that the ad did not portray sex, sexuality or nudity.
It said: "New Love Club (a British menswear company) produced the image of the woman as a comment on youth and the national debt that now rests on their shoulders and as an ironic patriotic comment on capitalist recruitment and identity.''
Roger David sent the ad via email to members on its subscriber list but has now withdrawn the ad.


Read more: http://www.watoday.com.au/lifestyle/fashion/banned-ad-inappropriate-20110818-1j07e.html#ixzz1VRir9sQ5