Rich and infamous ... poll finds Paris Hilton is America's least popular celebrity. The Reuters/Ipsos poll found that the socialite and reality TV actress, and the fired Two and A Half Men star topped the list of the most unpopular and least trusted personalities and were deemed most likely to damage any brands they choose to support.
Of 100 celebrities, Hilton attracted the greatest opprobrium with 60 per cent of survey respondents reacting negatively to her. Sheen was a close second, with 52 per cent of the 2012 Americans questioned for the poll expressing an unfavourable opinion.
On the separate question of trustworthiness, Hilton and Sheen again came out worst but Sheen was considered marginally more dishonest than Hilton with an extra one per cent of respondents saying they were even less likely to buy a product if endorsed by him.
Pop star Britney Spears, actor Mel Gibson and golfer Tiger Woods - who lost several major endorsements after his 2009 sex scandal - also fared badly.
Politicians were deliberately excluded from the poll.
At the other extreme, it sems like former Golden Girls actress Betty White really does have the Midas touch.
White, 89, is both the most popular and most trusted celebrity with Americans and the person most likely to drive up the business of a brand she might choose to endorse, the poll found.
White, the only surviving star of 1980 US television comedy Golden Girls, has enjoyed a career resurgence in the last few years as a saucy senior in films like The Proposal and the TV show Hot in Cleveland.
She also won an Emmy Award last year for hosting America's satirical sketch show Saturday Night Live.
White scored an 86 per cent favourable opinion in the poll, beating Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood. She easily edged out Britain's Duchess of Cambridge Kate Middleton (5th), Oprah Winfrey (6th), and US first lady Michelle Obama (15th) in the most trusted personalities ranking.
Some 44 per cent of those questioned said they would be more likely to do business with a company if White endorsed it.
Below is a list of the top 10 most popular personalities with their "favourable" rating by percentage of voters.
1. Betty White ...........86 per cent favourable
2. Denzel Washington .....85
3. Sandra Bullock ........84
4. Clint Eastwood ........83
5. Tom Hanks .............81
6. Harrison Ford .........80
7. Morgan Freeman / Kate Middleton tied at ........79
9. Will Smith ............77
10. Johnny Depp ...........76
Below is a list of the top 10 most unpopular personalities with their "unfavourable" rating by percentage of voters.
1. Paris Hilton ..........60 per cent unfavorable
2. Charlie Sheen .........52
3. Britney Spears / Kanye West tied at ............45
5. Arnold Schwarzenegger ............ 44
6. Tiger Woods ...........42
7. Kim Kardashian ........38
8. Mel Gibson ............33
9. Donald Trump ..........31
10. LeBron James ..........29
Reuters and smh.com.au
Read more: http://www.watoday.com.au/lifestyle/people/paris-hilton-americas-most-unwanted-20110819-1j1dd.html#ixzz1VRj7QRLC
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